Today, content marketing is the key to success for every online business. Whether you are a photographer or an event manager, a chef or a retail seller; content marketing is the buzzword for all. As a photographer, you might click pictures and post them on your Instagram profile, however, do you get as many like as you wish to get? How many people really know and appreciate your accomplishments? Content marketing is the medium to capture people at large. Content marketing is not just an article to write, it is a medium to build a client network.
Why the hell do I need Content Marketing?
Why do you need content marketing as a photographer? Well, as you all know, content is the king’. As a photographer, you need to implement your skills along the content to reach a larger crowd and grow your business. Here are some reasons which truly justify why you should consider content marketing for photographers business:
- You build credibility among the people who may not know what you do and how good you are with your work.
- Through content marketing, you establish trust with your clients.
- Give people a reason to come back to your profile and check out what’s new in store.
- Show your new areas of work and the quality of your work.
- Infuse authority in the present clients who have tasted the quality of your work.
- Get inputs from the previews clients and improve your skills.
Content marketing tips for photographers
To make this post as helpful as possible, here are some tips for immediate implementation:
Knowing your audience
The moment you start your business, this is the vital point you need to consider. As a photographer, you have a sound knowledge of the areas of your work; however, it is useless if you cannot approach your target audience. Content marketing is about approaching the target clients and provide them valuable resources.
Irrespective of what type of photographer you are, content helps you in getting prospective clients.
Maintain a photo blog
A blog allows you to upload your latest pictures and throw in your heart out. The blog is one of the best content marketing options used by most professional photographers these days. You might be busy to post every day, however posting your work once or twice every week channelizes fresh clients and brings credibility to your work.
Share your content at the right time
Sharing your content at any time of the day does not work great in the photography business. Remember that your photographs talk about your skills and your caliber. Check out the best time when the online traffic is more; post your pictures at that moment when everybody can view it. Moreover, posting relevant pictures during festive seasons with exact contents makes a huge difference.
Content in relation to context
Content is an education on what type of work you do. For instance, if you are wedding photographer, your content can be divided into two or four variables such as:
- Posting the real wedding pictures you have taken
- Writing articles for wedding-couples: Tips on booking a photographer, how to look for your best wedding photographers, how to look best in your wedding pictures work very well
- Context about your style of taking pictures, behind-the-scenes videos, a testimonial from the clients, you’re retouching styles
- Contextual tips on how to hire a florist, tips to make your wedding smoothly, how to plan a perfect honeymoon
You can even write content on tips on photography (like I am doing here), how to buy a good camera, how to pose in front of the camera and making better use of flash.
Content marketing implementation
When you are planning the content marketing strategy for your business, you must know where and when to promote your contents as well. Today, the digital medium has become the best companion to publish information about any business. You may use the following spaces wisely:
- Social media
Out of all the spaces, social media is the most effective means to drag the clients to other spaces. You can promote your blog, website and update your email address for future contacts. Social media captures a larger audience than any other mediums.
Finally, content marketing for photographers is all about planning. As a photographer, a strategy works the best for your business. Creating valuable content may take time and some professionalism as well. You may contact good writers who may help you out with your blog posts.
The true value of outsourcing is when you earn enough time to do your main work and promote it well.
Photography is a place where you can work in a lot of different places and do a lot of different things. You will have a chance to take pictures in places that you might never have thought of before, and you should make it so that you can work in every area that you want.
Some people want to work out a way to take pictures all the time, but other people want to work in genres that are very specific because they have wanted to do these things for a long time. That is why you have to look into each of these gendered because they will all give you something to think about when you are trying to make choices for your career. Each one is great, and you just have to pick what you want most.
Action photography is something that you will do when you do when you are on the move trying to get pictures of things that are moving. You need to have as many do the lenses as you can get because you have to have a high shutter speed. Someone who does not have the right Shutter speed is in need of something that is probably faster, and that also means that you should ask people who sell you gear how much power and speed you need when you are trying to take a picture of something that is pretty particular.
These are all different, and you just have to see if you can get as many as you can so that you will know that they are all working. You can take shots that stop the action, and you can make them quickly.
To wrap up, Action photography is about:
- Fast moving shots
- Using an extremely high shutter speed
- Taking pictures in motion
Still photography is just anything that takes up most of the frame. This would be like being an artistic photographer who wants to take pictures of fruit bowls and things of the sort. That might be something that you can do to have a lot of fruit pictures around your house, and you can make art that will work no matter where you are going.
To wrap up, Still photography is about:
- Taking pictures of non moving objects
- The perfect composition
Portraits are popular because people need to have them done all the time. Clients need them for their jobs, and they need them to make press packets. You should remember that you can do this as much as you want on your own, or you can make a whole business about this because the business will be the place where people go to make sure that they can get their headshots and other pictures done. Portraits are fun because you can practice them a lot with your friends, before you can move into different genres of photography. For many artists wedding photography would be the next step.
Wedding photographers are the people that will capture all the action from a wedding, and they need to have a lot of lenses because they take so many different pictures. Each picture will be unique, and they need to see if they can find clients that are getting married in the summer.
To wrap up, People photography is about:
- Taking high quality portraits
- Displaying your counterpart in the best possible way
- Doing wedding photography for couples who are getting married
This is where get your pictures taken for editorial news pieces. You can do this for yourself, or you can do it just to help someone else. It all depends on what you need to do, and you can change your style depending on the kinds of pictures that you want to take. Some people want to travel, and others will just do this in their local community.
To wrap up, Photojournalism is about:
- Taking pictures for the newspaper as a reporter
- Taking pictures for yourself and make your own stories
- Traveling to see places that need to be chronicled
Nature photography is very important because it will help people get a better idea of the world around them. You can get the nature pictures taken in a way that will help you make the most of each frame, and you can even go so far as to try to take pictures of the animals that arr in your area. These animals will be easy to take pictures of because they will be right there in your backyard, or you can travel to see them and find out where they live.
It all depends on what you want to do to make your pictures look great. You could make a book of these pictures, or you could do this on assignment.
To wrap up, Nature photography is about:
- Capturing the nature and its animals on film
- Finding the right light exposure
- Traveling the world and recording it
There are a lot of people who are going to want to have an avant-garde photography career because you can take as many pictures as you want. You can take pictures of things that are very common and make their pictures look different. You can take pictures in strange places, or you can use odd filters that will make everything look in another way.
This is a photographic genre that you can use at any time but you have to be very creative to make a living in Avant-garde photography.
To wrap up, Avant-garde photography is about:
- Experimenting with uncommon scenes
- Abstracting the details
Do you love the art of creating visual memories? Do you love Photography just as much as I do and consider turning it into your profession? Well, I got some good and some bad news for you: Yes, it is still possible to make a living off photography in 2017 but no, it is not going to be easy at all. I will highlight the challenges you have to overcome to be a successful professional photographer.
If you are just starting out, this is going to be the main concern to you
Many great photographers faced this exact issue. Classic Photography is not paid well because the competition is fierce and many amateur-photographers flood the marketplace with meager prices. That makes it incredibly hard for professional Artists to demand the prices needed to pay the bills, of which are many. New hardware, software, rent, insurance and so on – Making photography your fulltime occupation is going to demand a lot of resources.
Many customers do not want to pay for the best quality if the competition offers reasonable quality for a fraction of the cost. Standard work can be done by regular people. That means you have to be exceptional with the result you can produce and the way you communicate your position to justify your professional pricing.
Sell your vision, not the product
A beautiful looking portrait picture can be taken by a 12-year-old with a camera. There is plenty of tutorials on how to position the lighting, the person and adjust the settings to create decent results and it is not hard.
As a professional Photographer, you want to sell your vision of the project at hand. To do just that, you need to create your style and be one of the very few people to replicate the result you can achieve. If you are unique, you can demand the pricing you deserve, since your skill is not a commodity anymore – You are one of a kind to the customer.
Being persistent in your efforts
You have to be hungry for success in the photography landscape. If you want to be self-employed and ask yourself how to make it work out, the chances are that you never were self-employed before. And listen to me now: Self-Employment and Entrepreneurship is the most competitive space on earth. All players in the field are trying to get a piece of the pie to survive, to achieve their dreams and do what they love forever.
If you want to be self-employed, you got to be ridiculously persistent. Never second-guess your choíce to be on the playing field. Slowing down means you are vulnerable to your competition. You have to work on your dream as a professional Photographer every day, every minute, in fact, to succeed.
Be on top of your marketing game
Marketing is huge for Photographers. With Social Media being one of the main aspects of our current society and photography being one of the best tools to create highly shared content on social, you have to focus on digital marketing for maximum marketing efficacy. You can turn into one of the nation’s most sought-after Artists virtually overnight if your work goes viral. Going viral sounds fun but is one of the most difficult things to pull off in this day and age. Despite from exceptional work, you’ll depend on connection, timing and a little bit luck to make it work.
But even if that does not happen to you: Showcasing your skills via an online platform such as Instagram, 500px or unsplash is a quick and easy way to get your name out and earn the attention you need „to make it.“
In short, you should take a serious shot at Digital marketing and Content Marketing to provide potential customers a 21st-century portfolio of your skillset. Take a look at some Growth hacking techniques for Instagram and Facebook. If you do it right, the new landscape of opportunity can jump start your growth and solidify your positioning as a professional in a few weeks or months and that is nothing more than a blink with your eye if this enables you to do what you love for the rest of your life.
To summarize what I have previously laid out: You have to be an exceptional photographer, know how to position and distinguish yourself and use digital marketing to facilitate growth in an evermore online world.